RecordDetails

Marketing Management: A Strategic Approach with a Global Orientation / Harper W. Boyd, Orville C. Walker, Jean-Claude Larréché. Boyd, Harper W.

Call Number

658.8

Publication

Chicago : Irwin, 1995.

Description

xvi, 555p. : ill. ; 25cm.


Call number: ‪658.8
Author: ‪Boyd, Harper W.
other author: ‪Walker, Orville C.
other author: ‪Larréché, Jean-Claude.
Title: ‪Marketing Management: A Strategic Approach with a Global Orientation / ‪Harper W. Boyd, Orville C. Walker, Jean-Claude Larréché.
Publisher: ‪Chicago : ‪Irwin, ‪1995.
Description: ‪xvi, 555p. : ‪ill. ; ‪25cm.
Subject: ‪Marketing -- ‪Management
ISBN: ‪0256125767(Pbk.)