RecordDetails

Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens. Kotler, Philip.

Call Number

647.940688

Publication

Upper Saddle River, NJ : Prentice Hall, c1996.

Description

xv, 704 p. : ill. (chiefly col.) ; 27 cm.


Call number: ‪647.940688
Author: ‪Kotler, Philip.
other author: ‪Bowen, John ‪(John T.), ‪1948-
other author: ‪Makens, James C.
Title: ‪Marketing for hospitality and tourism / ‪Philip Kotler, John Bowen, James Makens.
Publisher: ‪Upper Saddle River, NJ : ‪Prentice Hall, ‪c1996.
Description: ‪xv, 704 p. : ‪ill. (chiefly col.) ; ‪27 cm.
Subject: ‪Hospitality industry -- ‪Marketing.
other Subject: ‪Tourism -- ‪Marketing.
other Subject: ‪Hotels -- ‪Marketing.
ISBN: ‪0133956253 (hbk.) :