RecordDetails

Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick. Wimmer, Roger D.

Call Number

302.23072 W757 1994

Publication

Belmont, Calif. : Wadsworth Pub. Co., 1994.

Description

xiv, 497 p. : ill. ; 24 cm.


Call number: ‪302.23072 ‪W757 1994
Author: ‪Wimmer, Roger D.
other author: ‪Dominick, Joseph R.
Title: ‪Mass media research : ‪an introduction / ‪Roger D. Wimmer, Joseph R. Dominick.
Publisher: ‪Belmont, Calif. : ‪Wadsworth Pub. Co., ‪1994.
Description: ‪xiv, 497 p. : ‪ill. ; ‪24 cm.
Subject: ‪Mass media -- ‪Research.
ISBN: ‪0534174728 (hbk.) :