RecordDetails

New product success stories : lessons from leading innovators / [edited by] Robert J. Thomas.

Call Number

658.5'75

Publication

New York : John Wiley, c1995.

Description

x, 342 p. ; 25 cm.


Call number: ‪658.5'75
other author: ‪Thomas, Robert J., ‪1944-
Title: ‪New product success stories : ‪lessons from leading innovators / ‪[edited by] Robert J. Thomas.
Publisher: ‪New York : ‪John Wiley, ‪c1995.
Description: ‪x, 342 p. ; ‪25 cm.
Subject: ‪New products -- ‪Management.
Other Subject: ‪New products -- ‪Marketing -- ‪Forecasting.
Other Subject: ‪Success.
ISBN: ‪047101320X (hbk.)