RecordDetails

Advertising worldwide : concepts, theories, and practice of international, multinational, and global advertising / Marieke K. de Mooij, with Warren J. Keegan. Mooij, Marieke K. de, 1943-

Call Number

659.1 M8178

Publication

New York : Prentice Hall, c1991.

Description

xvi, 440 p. : ill. ; 24 cm.


Call number: ‪659.1 ‪M8178
Author: ‪Mooij, Marieke K. de, ‪1943-
other author: ‪Keegan, Warren J.
Title: ‪Advertising worldwide : ‪concepts, theories, and practice of international, multinational, and global advertising / ‪Marieke K. de Mooij, with Warren J. Keegan.
Publisher: ‪New York : ‪Prentice Hall, ‪c1991.
Description: ‪xvi, 440 p. : ‪ill. ; ‪24 cm.
Subject: ‪Advertising.
Other Subject: ‪Advertising media planning.
Other Subject: ‪Comparative advertising
ISBN: ‪0134718976 (pbk.)