RecordDetails

Market-oriented technology management : innovating for profit in entrepreneurial times / Fred Y. Phillips. Phillips, Fred, 1952-

Call Number

658.4062 P5581

Publication

Berlin ; New York : Springer, c2001.

Description

xvii, 417 p. : ill. ; 24 cm.


Call number: ‪658.4062 ‪P5581
Author: ‪Phillips, Fred, ‪1952-
Title: ‪Market-oriented technology management : ‪innovating for profit in entrepreneurial times / ‪Fred Y. Phillips.
Publisher: ‪Berlin ; ‪New York : ‪Springer, ‪c2001.
Description: ‪xvii, 417 p. : ‪ill. ; ‪24 cm.
Subject: ‪Technology -- ‪Management.
Other Subject: ‪High technology -- ‪Marketing.
Other Subject: ‪New products -- ‪Marketing.
ISBN: ‪3540412581 (alk. paper) :