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Marketing management / Philip Kotler, Kevin Keller. Kotler, Philip.

Call Number

658.8 K874m 2006

Publication

Upper Saddle River, NJ : Pearson Prentice Hall, c2006.

Description

xxxix, 733 [45] p. : col. ill. ; 28 cm.

Multimedia

http://www.loc.gov/catdir/toc/ecip055/2004029595.html

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Full Details


Call number: ‪658.8 ‪K874m 2006
Author: ‪Kotler, Philip.
other author: ‪Keller, Kevin Lane, ‪1956-
Title: ‪Marketing management / ‪Philip Kotler, Kevin Keller.
Publisher: ‪Upper Saddle River, NJ : ‪Pearson Prentice Hall, ‪c2006.
Description: ‪xxxix, 733 [45] p. : ‪col. ill. ; ‪28 cm.
Subject: ‪Marketing -- ‪Management.
Multimedia: http://www.loc.gov/catdir/toc/ecip055/2004029595.html
ISBN: ‪0131457578 (hbk.) :