RecordDetails

European casebook on managing industrial and business-to-business marketing / [edited by] Per V. Jenster.

Call Number

658.80094 E8933

Publication

New York : Prentice Hall, c1994.

Description

xxvii, 444 p. : ill., map. ; 24 cm.


Call number: ‪658.80094 ‪E8933
other author: ‪Jenster, Per V.
Title: ‪European casebook on managing industrial and business-to-business marketing / ‪[edited by] Per V. Jenster.
Publisher: ‪New York : ‪Prentice Hall, ‪c1994.
Description: ‪xxvii, 444 p. : ‪ill., map. ; ‪24 cm.
Subject: ‪Industrial marketing -- ‪Europe -- ‪Management -- ‪Case studies.
ISBN: ‪0130971480 (pbk.) :
Other ISBN: ‪9780130971487