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Challenges of managing information quality in service organizations / Latif Al-Hakim.
Hershey, PA : Idea Group Pub., c2007.
xxiv, 319 p. : ill. ; 26 cm.
"Incorrect and misleading information associated with an enterprise's production and service jeopardize both customer relationships and customer satisfaction, and ultimately have a negative effect on revenue. This book provides insight and support for academic professionals as well as for practitioners concerned with the management of information"--Provided by publisher.