RecordDetails

La Communication marketing : concepts, techniques, stratégies / Jean-marc Décaudin. Décaudin, Jean-Marc

Call Number

658.8 DEC

Publication

Paris : Economica, 1999.

Description

298 p. : tabl., graph. ; 24 cm.


Call number: ‪658.8 ‪DEC
Author: ‪Décaudin, Jean-Marc
Title: ‪La Communication marketing : ‪concepts, techniques, stratégies / ‪Jean-marc Décaudin.
Publisher: ‪Paris : ‪Economica, ‪1999.
Description: ‪298 p. : ‪tabl., graph. ; ‪24 cm.
Subject: ‪Communication en marketing -- ‪Cas, Etudes de.
Other Subject: ‪Communication en marketing.
Other Subject: ‪Publicité.
Other Subject: ‪Communication.
Other Subject: ‪Communication en marketing -- ‪France.
ISBN: ‪271783950X
Other ISBN: ‪9782717839500