RecordDetails

Advertising Communications & Promotion Management / John R. Rossiter, Larry Percy. Rossiter, John R.

Call Number

659.1

Publication

Boston, MA : Irwin/McGraw-Hill, 1997.

Description

xvi, 640p. : Ill. ; 26cm.


Call number: ‪659.1
Author: ‪Rossiter, John R.
other author: ‪Percy, Larry.
Title: ‪Advertising Communications & Promotion Management / ‪John R. Rossiter, Larry Percy.
Publisher: ‪Boston, MA : ‪Irwin/McGraw-Hill, ‪1997.
Description: ‪xvi, 640p. : ‪Ill. ; ‪26cm.
Subject: ‪Advertising
Other Subject: ‪Communication in marketing
Other Subject: ‪Sales promotion
ISBN: ‪0071155147(Pbk.)