RecordDetails
Hoboken, N.J. : John Wiley & Sons, c2010.
xxx, 288 p. ; 23 cm.

Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.


The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly / David Meerman Scott.
Scott, David Meerman.
Hoboken, N.J. : John Wiley & Sons, c2010.
658.872 S4251n 2010 22
S4251n 2010
Internet marketing.
Public relations.
Internet. swd
Telemarketing. swd
World Wide Web 2.0. swd
Öffentlichkeitsarbeit. swd
xxx, 288 p. ; 23 cm.
9780470547816 (pbk.) :
0470547812 (pbk.)
http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018928046&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA