RecordDetails

Global Marketing and Advertising: Understanding Cultural Paradoxes / Marieke de Mooij. Mooij, Marieke de, 1943-

Call Number

658.8'02

Publication

California : SAGE, 1998.

Description

xx, 316p. : Ill. ; 23cm.


Call number: ‪658.8'02
Author: ‪Mooij, Marieke de, ‪1943-
Title: ‪Global Marketing and Advertising: Understanding Cultural Paradoxes / ‪Marieke de Mooij.
Publisher: ‪California : ‪SAGE, ‪1998.
Description: ‪xx, 316p. : ‪Ill. ; ‪23cm.
Subject: ‪Target marketing -- ‪Cross-cultural studies
Other Subject: ‪Advertising -- ‪Cross-cultural studies
Other Subject: ‪Consumer behavior -- ‪Cross-cultural studies
ISBN: ‪0803959702(Pbk.)