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Online advertising and promotion : modern technologies for marketing / Payam Hanafizadeh, Mehdi Behboudi. Hanafizadeh, Payam, 1974-
Hershey, PA : Business Science Reference, c2012.
xi, 236 p. : ill. ; 29 cm.
"This book educates readers on how to meet online advertising and Internet marketing challenges for both present and future tactics"-- .