RecordDetails

The rise of the Hispanic market in the United States : challenges, dilemmas, and opportunities for corporate management / Louis E.V. Nevaer. Nevaer, Louis E. V., author.

Call Number

658.83408968073 N4999

Publication

Armonk, N.Y. : M.E. Sharpe, [2004]

Description

vii, 255 pages : illustrations ; 24 cm

Multimedia

http://hdl.library.upenn.edu/1017.12/366252


Call number: ‪658.83408968073 ‪N4999
Author: ‪Nevaer, Louis E. V.,
Title: ‪The rise of the Hispanic market in the United States : ‪challenges, dilemmas, and opportunities for corporate management / ‪Louis E.V. Nevaer.
Publisher: ‪Armonk, N.Y. : ‪M.E. Sharpe, ‪[2004]
Description: ‪vii, 255 pages : ‪illustrations ; ‪24 cm
Subject: ‪Hispanic American consumers.
Other Subject: ‪Market segmentation -- ‪United States.
Other Subject: ‪Target marketing -- ‪United States.
Other Subject: ‪Hispanic American consumers.
Other Subject: ‪International economic integration.
Other Subject: ‪Market segmentation.
Other Subject: ‪Target marketing.
Other Subject: ‪North America -- ‪Economic integration.
Other Subject: ‪North America.
Other Subject: ‪United States.
Multimedia: http://hdl.library.upenn.edu/1017.12/366252
ISBN: ‪0765612909
Other ISBN: ‪9780765612908
Other ISBN: ‪0765612917
Other ISBN: ‪9780765612915