RecordDetails

Les nouveaux marketings : marketing générationnel, gay marketing, marketing ethnique / Jean-Paul Tréguer, Jean-Marc Segati. Tréguer, Jean-Paul.

Call Number

658.834 TRE

Publication

Paris : Dunod, 2003.

Description

ix, 244 p. : ill. ; 24 cm.


Call number: ‪658.834 ‪TRE
Author: ‪Tréguer, Jean-Paul.
other author: ‪Segati, Jean-Marc.
Title: ‪Les nouveaux marketings : ‪marketing générationnel, gay marketing, marketing ethnique / ‪Jean-Paul Tréguer, Jean-Marc Segati.
Publisher: ‪Paris : ‪Dunod, ‪2003.
Description: ‪ix, 244 p. : ‪ill. ; ‪24 cm.
Subject: ‪Consommateurs -- ‪Comportement.
Other Subject: ‪Marketing personnalisé.
Other Subject: ‪Consommateurs appartenant à des minorités.
ISBN: ‪2100044877
Other ISBN: ‪9782100044870