RecordDetails

Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh, Roger J. Best. Hawkins, Del I., author.

Call Number

658.83420973 H3931 2007

Publication

Boston : McGraw-Hill/Irwin, [2007]

Description

xxiv, 790 pages : color illustrations ; 26 cm + 1 CD-ROM (4 3/4 in.).

Multimedia

http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-t.html

Multimedia

http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html


Call number: ‪658.83420973 ‪H3931 2007
Author: ‪Hawkins, Del I.,
other author: ‪Mothersbaugh, David L.,
other author: ‪Best, Roger J.,
Title: ‪Consumer behavior : ‪building marketing strategy / ‪Del I. Hawkins, David L. Mothersbaugh, Roger J. Best.
Publisher: ‪Boston : ‪McGraw-Hill/Irwin, ‪[2007]
Description: ‪xxiv, 790 pages : ‪color illustrations ; ‪26 cm + ‪1 CD-ROM (4 3/4 in.).
Subject: ‪Consumer behavior -- ‪United States.
Other Subject: ‪Market surveys -- ‪United States.
Other Subject: ‪Consumer behavior -- ‪United States -- ‪Case studies.
Other Subject: ‪Consumer behavior.
Other Subject: ‪Market surveys.
Other Subject: ‪United States.
Other Subject: ‪Case studies.
Multimedia: http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-t.html
Other Multimedia: http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html
ISBN: ‪0073101370
Other ISBN: ‪0073261548
Other ISBN: ‪9780073261546
Other ISBN: ‪9780073101378
Other ISBN: ‪0071106685
Other ISBN: ‪9780071106689
Other ISBN: ‪0071109153
Other ISBN: ‪9780071109154
Other ISBN: ‪0073101419
Other ISBN: ‪9780073101415
Other ISBN: ‪0071180397
Other ISBN: ‪9780071180399
Other ISBN: ‪0072316020
Other ISBN: ‪9780072316025