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Applications in basic marketing : clippings from the popular business press / William D. Perrault and E. Jerome McCarthy.
- 658.8 P455 2005
- Perreault, William D.
- McGraw-Hill/Irwin,
- 2005.
- New York, NY :
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Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
- 658.8 P455b 2005
- Perreault, William D.
- McGraw-Hill,
- 2005.
- Boston, Mass. :