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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
- 659.1 B427 2007
- Belch, George E. 1951-
- McGraw-Hill Irwin,
- c2007.
- Boston :
-
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
- 659.1 B427 2001
- Belch, George E. 1951-
- Irwin/McGraw-Hill,
- Boston, Mass. :