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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
- 659.1 B427 2001
- Belch, George E. 1951-
- Irwin/McGraw-Hill,
- Boston, Mass. :
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Cost & Effect: Using Integrated Cost Systems to Drive Profitability and Performance / Robert S. Kaplan, Robin Cooper.
- 658.1552
- Kaplan, Robert S..
- Harvard Business School Press,
- 1998.
- Boston, Mass. :