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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
- 659.1 B427 2007
- Belch, George E. 1951-
- McGraw-Hill Irwin,
- c2007.
- Boston :
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Applied linear statistical models / Michael H. Kutner, Christopher J. Nachsheim, John Neter, William Li.
- 519.536 K974 2005
- Kutner, Michael H.,
- McGraw-Hill Irwin,
- [2005] ©2005
- Boston :
-
Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
- 658.83420973 H3931 2004
- Hawkins, Del I.,
- McGraw-Hill Irwin,
- Boston :