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Book List
5
-
The marketing plan in colour : a pictorial guide for managers / Malcolm McDonald and Peter Morris.
- 658.802
- McDonald, Malcolm, 1938-
- Butterworth-Heinemann,
- 2000.
- Oxford [England] ; Boston :
-
Key customers : how to manage them profitably / Malcolm McDonald, Beth Rogers, Diana Woodburn.
- 658.804
- McDonald, Malcolm, 1938-
- Butterworth-Heinemann,
- 2000.
- Oxford :
-
Key Account Management: Learning from Supplier and Customer Perspectives / Malcolm McDonald and Beth Rogers.
- 658.8'105
- McDonald, Malcolm, 1938-
- Butterworth-Heinemann,
- 1998.
- Oxford :
-
Strategic Marketing Planning / Malcolm McDonald.
- 658.802
- McDonald, Malcolm, 1938-
- Kogan Page,
- 1992.
- London :
-
Market Segmentation: A Step by Step Approach to Creating Profitable Market Segments / Malcolm McDonald and Ian Dunbar; Foreword by Colin Marshall.
- 658.84
- McDonald, Malcolm, 1938-
- Macmillan,
- 1995.
- Hampshire :