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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
- 659.1 B427 2001
- Belch, George E. 1951-
- Irwin/McGraw-Hill,
- Boston, Mass. :
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International management : culture, strategy and behavior / Richard M. Hodgetts, Fred Luthans.
- 658.049 H6893
- Hodgetts, Richard M.
- Irwin/McGraw-Hill,
- c2000.
- Boston, Mass. :