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publisher
Wiley, (1)
Publication Year
c2011. (1)
Place of Publication
Hoboken, N.J. : (1)
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Book List
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Keywords :
McDonald, Megan.
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Maddock, G. Michael, 1965-
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Brand new : solving the innovation paradox--how great brands invent and launch new products, services, and business models / G. Michael Maddock and Luisa C. Uriarte ; with Javier Flaim and Brett S. Miller.
Call Number
:
658.5/75
Author
:
Maddock, G. Michael, 1965-
publisher
:
Wiley,
Publication Year
:
c2011.
Place of Publication
:
Hoboken, N.J. :
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