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2
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Hi-tech hi-touch branding : creating brand power in the age of technology / Paul Temporal and K.C. Lee.
- 658.8'27
- Temporal, Paul.
- John Wiley,
- c2001.
- Singapore ; New York :
-
Advanced brand management : managing brands in a changing world / Paul Temporal.
- 658.827 T288 2010
- Temporal, Paul.
- John Wiley & Sons (Asia),
- 2010.
- Singapore ; Hoboken, NJ :