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Advertising worldwide : concepts, theories, and practice of international, multinational, and global advertising / Marieke K. de Mooij, with Warren J. Keegan.
- 659.1 M8178
- Mooij, Marieke K. de, 1943-
- Prentice Hall,
- c1991.
- New York :
-
Essentials of educational measurement / Robert L. Ebel, David A. Frisbie.
- 371.26 E155 1991
- Ebel, Robert L.
- Prentice Hall,
- c1991.
- Englewood Cliffs, N.J. :